J.D. Power and Associates to Launch RV Customer Satisfaction Study
RV Owners Sought for Online Survey
  WESTLAKE VILLAGE, Calif.-J.D. Power and Associates will launch an independent, third-party study of recreational vehicle (RV) customer satisfaction in the spring of 2004. The study, which will be based on survey responses from RV owners, will measure on-the-road experiences of owners of recreational vehicles purchased new.

"While we are looking for owners of all RVs, our initial focus will be on 2000 to 2004 model-year RVs across all types-Type A, B, C, travel trailer, fifth-wheel, pop-up and slide-in campers," said Linda Schulz, partner at J.D. Power and Associates. "This study will be the first of an annual measurement of RV customer satisfaction. The program will focus on the total RV, including chassis, coach and components. Separately, we will explore RV dealer service satisfaction."

The purpose of the survey is to identify which RV makes provide owners with the highest level of quality and customer satisfaction, both with the RV itself and with dealer service. Summary results will be posted on the J.D. Power and Associates Consumer Center (www.jdpower.com) for current and prospective RV owners to reference. The full detailed study will be available to RV manufacturers, dealers and suppliers that are interested in improving their products and services.

"We want this to be an in-depth, comprehensive study. In order to achieve that, we need a substantial number of survey respondents," Schulz said. "We have just launched the recruiting effort to locate RV owners. Our intention is to conduct the survey as soon as we have enough RV owners recruited to provide a comprehensive evaluation of the RV market."

Consumers who have purchased a new model-year 2000 through 2004 RV who wish to participate in the study can register to be a member of a J.D. Power and Associates research panel, which measures customer views on a variety of topics including RVs, automobiles, airlines and hotels. To become part of this panel, Click the Logo Below to register online.

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Photo courtesy of Coachmen RV Company

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