| J.D. Power
and Associates to Launch RV Customer Satisfaction Study |
RV Owners
Sought for Online Survey
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WESTLAKE VILLAGE, Calif.-J.D. Power and Associates will launch
an independent, third-party study of recreational vehicle (RV)
customer satisfaction in the spring of 2004. The study, which will
be based on survey responses from RV owners, will measure
on-the-road experiences of owners of recreational vehicles
purchased new. "While we are looking for owners of all RVs, our
initial focus will be on 2000 to 2004 model-year RVs across all
types-Type A, B, C, travel trailer, fifth-wheel, pop-up and
slide-in campers," said Linda Schulz, partner at J.D. Power and
Associates. "This study will be the first of an annual measurement
of RV customer satisfaction. The program will focus on the total
RV, including chassis, coach and components. Separately, we will
explore RV dealer service satisfaction."
The purpose of the survey is to identify which RV makes provide
owners with the highest level of quality and customer
satisfaction, both with the RV itself and with dealer service.
Summary results will be posted on the J.D. Power and Associates
Consumer Center (www.jdpower.com) for current and prospective RV
owners to reference. The full detailed study will be available to
RV manufacturers, dealers and suppliers that are interested in
improving their products and services.
"We want this to be an in-depth, comprehensive study. In order
to achieve that, we need a substantial number of survey
respondents," Schulz said. "We have just launched the recruiting
effort to locate RV owners. Our intention is to conduct the survey
as soon as we have enough RV owners recruited to provide a
comprehensive evaluation of the RV market."
Consumers who have purchased a new model-year 2000 through 2004
RV who wish to participate in the study can register to be a
member of a J.D. Power and Associates research panel, which
measures customer views on a variety of topics including RVs,
automobiles, airlines and hotels. To become part of this panel,
Click the Logo Below to register online.
Click to Register
Online
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